1. HISTORY

HISTORY

1999

Jul.
I-Style Co., Ltd. was founded with
a capital of JPY 3,000,000 for providing marketing solutions with the consumer database to cosmetics manufacturers.
Dec.
"@cosme," the cosmetics review portal began its operations.

2000

Jan.
The company's capital increased to JPY 5,950,000 with the allocation of newly issued shares to Netyear Incubation Capital Consortium.
Apr.
I-Style Co., Ltd. was changed to istyle Inc. with a capital of JPY 23,800,000.
Jun.
The company began to provide its marketing services to cosmetics manufacturers.
Jul.
The company began the media services of "@cosme."
Dec.
The company moved its headquarters to Shibuya-ku, Tokyo.
"i-mode @cosme" began its service as an Official menu of NTT DoCoMo's i-mode service.

2002

Nov.
The company launched cosmetics e-commerce website "cosme.com."

2003

Jun.
A mobile service of "cosme.com" was launched.

2005

Apr.
The company shifted its headquarters to Minato-ku, Tokyo.
Jul.
The company expanded its research and consulting business, and established a 100% subsidiary, Istyle Marketing Solutions, Inc,with a capital of JPY 50,000,000.
The company and CyberAgent, Inc. established a joint venture of advertising agency specializing in the Internet and the female market,Fraudia Communications, Inc., investing in 45% of shares of the new company with a capital of JPY 100,000,000.

2006

Apr.
The company expanded its media business, and established a joint venture, i-MEDIA DRIVE inc., with D.A. Consortium Inc.,investing in 51.1% of shares of the new company with a capital of JPY 205,250,000.

2007

Mar.
Our retail partner, Tashiro Co., Ltd., opened its first retail store of "@cosme store" in Shinjuku Lumine Est, Tokyo.

2008

Jan.
The online recruitment website "@cosme Career" began its operations.
Feb.
A 100% subsidiary, Istyle Marketing Solutions, Inc., was merged with its parent company, istyle Inc.
The company's capital increased to JPY 673,958,000 with the allocation of newly issued shares to Yahoo Japan Corporation.
The company expanded its e-commerce business, and established a 100% subsidiary,cosme.com Inc., with a capital of JPY 30,000,000.
The company invested 95% of its shares to a newly setup subsidiary, cosme next Co. Ltd. and took over the operations of "@cosme store."

2009

Mar.
The company sold all the shares of i-MEDIA DRIVE inc. to D.A. Consortium Inc.

2010

Jan.
The PC version of "@cosme" was changed from being a cosmetic review website to beauty portal website.
Sep.
Additional shares of cosme next Co. Ltd. were purchased, and cosme next Co. Ltd. became a 100% subsidiary of istyle Inc.
Oct.
"@cosme mobile" was renewed.
Dec.
"@cosme mobile" launched its "Premium Membership" program.

2011

May
The company opened "@BEAUTIST," a social network website specializing in beauty/cosmetics.
The company founded istyle Global Co., Limited in Hong Kong to start kicking in overseas business development.

2012

Mar.
The company listed on the Tokyo Stock Exchange Mothers market.
May
The company sold all the shares of Fraudia Communications Inc., equity method affiliate, to CyberAgent, Inc.
The company founded istyle Global Co., Limited in Hong Kong(current istyle International Trading (Hong Kong) Co., Limited) to start kicking in overseas business development.
The company acquired capital in CyberStar Inc. (current ispot Inc.), the operating company of "ispot", and made it a consolidated subsidiary.
Aug.
The company entered into a business and capital tie-up agreement with Allied Architects, Inc.
The company founded istyle Global Pte. Limited in Singapore.
Oct.
The company founded istyle China Co., Limited in China.
Nov.
The company founded PT. Creative Visions Indonesia in Indonesia.
The company Market alteration to the first section of the Tokyo Stock Exchange.

2013

Feb.
The company took a stake in NonStress, Inc.
Jun.
The company entered into business and capital tie-up with byBirth inc.

2014

Jul.
The company acquired 100% of the stock of Beauty Trend Japan Co., Ltd, which manages「GLOSSYBOX」within Japan.
Nov.
The company founded istyle capital, Inc. in Japan.
Dec.
The company founded istyle trading, Inc. in Japan.

2015

Jul.
The company founded istyle career, Inc. in Japan.

2016

Mar.
The company founded ISPartners Inc. in Japan.
Jun.
The company founded istyle Makers Inc. (current iMakers Inc.) in Japan.
Sep.
The company acquired the stock of Eat Smart,Inc. and made it a consolidated subsidiary.
Oct.
The company founded istyle Retail(Hong Kong)Co., Limited in Hong Kong.

2017

Jan.
The company Established istyle Retail(Hong Kong)Co., Limited TAIWAN BRANCH in Taiwan