Who We Are

Market Design Company

The istyle Group uses its proprietary database to design new markets at the macro level, always thinking from the consumer's perspective and looking ahead to the future.


Creating Consumer-Centered Markets

We have worked toward this vision since our founding in 1999, making it the guiding principle behind all of our business initiatives. Our goal is to create a positive feedback loop benefitting not only consumers but also all stakeholders in our business as we work steadily to achieve our vision.


Becoming the global leader
in Beauty x IT

We must achieve this in order to realize the istyle Group's vision. Using our proprietary database, we are effectively fusing the digital with the real and creating new consumer-centered industries that unite all people, experiences, and things in the beauty sphere. Our hope is to become the first name that comes to mind as the global leader in Beauty x IT.


A Spirit of Co-Creation

This is the value that all members of the istyle group of companies are expected to share. We embrace a diverse society and aim to achieve our vision by working together to create the new values that consumers seek.