istyle

History

1999

July
  • Established istyle LLC (Setagaya-ku, Tokyo, capital of 30M JPY) as an entity creating databases of cosmetics consumer information and supporting corporate marketing
December
  • Opened @cosme, an Internet-based cosmetics information portal site

2000

April
  • Renamed organization to istyle Inc. (with capital of 23.8M JPY)
June
  • Launched marketing support services in earnest for cosmetics manufacturers
December
  • Relocated main shop to Shibuya-ku, Tokyo
  • Opened i-mode @cosme as the official site on NTT DoCoMo's i-mode service

2002

November
  • Opened cosme.com (now @cosme shopping), an online shopping site for cosmetics, launching our Online Retail ( E-commerce) business

2003

May
  • Released @cosme review rankings MOOK (and annually thereafter)
June
  • Opened mobile version of cosme.com (now @cosme shopping)

2005

April
  • Relocated headquarters to Minato-ku, Tokyo
July
  • Established and spun off istyle Marketing Solutions Inc. to act as a dedicated subsidiary handling research and consulting services (absorption-type merger into istyle in 2008)
  • Established Fraudia Communications, Inc. through a merger with CyberAgent, Inc. to act as an advertising agency for women's websites (sold in 2012)

2006

April
  • Established i-MEDIA DRIVE Inc. for media planning and development (sold in 2009)
  • Established i-MEDIA DRIVE Inc. for media planning and development (sold in 2009)
  • 2007

    March
    • Opened first @cosme store at Lumine EST Shinjuku, a venture through cosme next Co. Ltd., backed by TASHIRO Co., L td., with whom we had entered into a store support agreement
    July
    • @cosme exceeds 5M cumulative posts

    2008

    January
    • Opened @cosme Career, a site dedicated to job recruitment and career changes
    February
    • Established Cosme.com Inc. as entity dedicated to Online Retail (E-commerce)
    • Equity participation in cosme next Co. Ltd., operator of @cosme store, and conversion to a consolidated subsidiary, thus launching retail division
    March
    • @cosme members exceed 1M

    2009

    May
    • Celebrated the 10th anniversary of @cosme and hosted the @cosme Thanks Fest, a fusion of digital and real-world e vents

    2010

    January
    • Updated @cosme desktop site from a cosmetics information portal site to a comprehensive beauty portal site s upporting feminine beauty
    September
    • Spun-off cosme next Co. Ltd. as a wholly-owned subsidiary
    October
    • Opened new mobile version of @cosme and offered better search and posting functionality
    December
    • Launched @cosme premium member services

    2012

    March
    • Listed on the Mothers section of the Tokyo Stock Exchange
    May
    • Established istyle Global (Hong Kong) Co., Limited (now istyle International Trading (Hong Kong) Co., Limited) in Hong Kong
    • Converted Cyberstar Co., Ltd. (now istyle Beauty Solutions, Inc.), operator of ispot, into a consolidated subsidiary (in 2017, absorption-type merger into istyle)
    August
    • Established istyle Global (Singapore) Pte. Limited in Singapore
    • @cosme exceeds 10M cumulative posts
    October
    • Established istyle China Co., Limited in China
    • Released official @cosme app and review posting app
    November
    • Established PT. Creative Visions Indonesia in Indonesia (sold in 2015)
    • Relisted to first section of Tokyo Stock Exchange
    December
    • Hosted the Beauty Style Collection by @cosme 2012, Asia's largest beauty and entertainment event

    2013

    April
    • Integrated all member IDs for user services under the @cosme ID and merged points systems
    August
    • Updated corporate logo

    2014

    July
    • Acquired all shares of Beauty Trend Japan Co., Ltd., operator of GLOSSYBOX. (absorption-type merger into istyle in 2015)
    October
    • Received the 14th Porter Prize
    • @cosme received the Good Design Award for FY 2014
    November
    • Established istyle capital inc.
    December
    • Established istyle trading inc.

    2015

    February
    • Entered cross-border Online Retail (E-commerce) for Chinese market
    July
    • Established istyle career Inc.
    September
    • Acquired controlling stake in MEDIA GLOBE CO., LTD., a beauty PR firm, and made it into a subsidiary
    October
    • Updated cosme.com, an Online Retail (E-commerce) site in the beauty field, as @cosme shopping

    2016

    March
    • Established ISPartners Inc. to create, manage, and edit digital content specializing in beauty
    June
    • Established istyle makers Co., Ltd. (currently imakers Co., Ltd.) to plan and develop beauty brand and lifestyle b rands.
    August
    • Exceeded consolidated sales of 10B JPY
    September
    • Acquired controlling stake in Eat Smart, Inc., a food media operator, and made it into a subsidiary
    October
    • Established istyle Retail (Hong Kong) Co., Limited in Hong Kong

    2017

    January
    • Opened the istyle Retail (Hong Kong) Co., Limited Taiwan Branch in Taiwan
    March
    • Acquired controlling stake in Hermo Creative(M)Sdn.Bhd., operator of Hermo, Malaysia and Singapore's largest cosmetics Online Retail (E-commerce) site, and made it into a subsidiary
    • Released @cosme nippon, a brand revolving around Japanese nature, cuisine, and traditional culture
    May
    • Acquired controlling stake in i-TRUE Communications Inc., operator of UrCosme (formerly @cosme Taiwan), Taiwan's largest cosmetics review site, and made it into a subsidiary
    • Opened first @cosme store in Taiwan
    July
    • Acquired controlling stake in MUA Inc., operator of MUA, North America's largest cosmetics review site, and made it into a subsidiary
    December
    • Won awards in two categories simultaneously for the Fobes Japan Women Award 2017
      • istyle took 2nd place in corporate category (between 300 and 1,000 personnel)
      • Meyumi Yamada took grand prize in individual category

    2018

    February
    • Fully overhauled the @cosme app for users
    • Released @cosme PRO, an app intended for beauty professionals
    March
    • Launched BeautyTech.jp, a media site dedicated to innovative trends in the beauty industry
    April
    • Established istyle Retail (Thailand) Co., Limited in Thailand
    June
    • @cosme produced and hosted the Hello! @cosme Summer Live 2018, a cosmetics event with stage performances
    • Opened first @cosme store in Hong Kong
    • Opened @cosme J Beauty Park at The Shilla Duty Free Shop in South Korea
    • Launched @cosme touch, a brand dedicated to personal and private care treatment
    October
    • Kotler Award Japan 2018 Award of Excellence
    November
    • Opened first @cosme store in Thailand
    December
    • Held @cosme Beauty Day, a one-day online shopping event