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On the one-day event '@cosme Beauty Day 2018', istyle recorded its highest ever daily GMV (Gross Merchandise Value), at over ¥400 million.

istyle Inc.

We proudly announce that on '@cosme Beauty Day 2018', a one-day event held on the 3rd of December (Mon) from 12 p.m., istyle Inc. (headquarters in Minato City, Tokyo; President and CEO: Tetsuro Yoshimatsu; Securities Code: 3660;) recorded its highest ever daily GMV, of over ¥400 million.

'@cosme Beauty Day 2018' was a one day only cosmetics event held on December 3rd (Mon) because @cosme which was founded on December 3rd, 1999, will celebrate its 20th anniversary next year. The event was focused around the @cosme official online store, but istyle Group's offline stores, @cosme store, also participated.

*@cosme store only held the event during each shop's opening hours on December 3rd (Mon).

'@cosme Beauty Day 2018' has ended, and through this event the company made ¥400 million in one day, its highest daily GMV ever.

Comment by Tetsuro Yoshimatsu, President and CEO

"We held '@cosme Beauty Day 2018' for the first time this year in an attempt to bolster the Japanese cosmetics industry. As a result, we were able to far surpass our goal of ¥300 million in GMV, making ¥400 million in one day, and the event was a success. I would like to thank from the bottom of my heart the customers, brands, and everyone else who participated in this event. In future, we are looking at hosting the event globally, and want to turn the 3rd of December into the day with the highest GMV for cosmetics not only in Japan, but also across the world."

What is @cosme?

@cosme is Japan's biggest cosmetics/beauty web site, with 16 million monthly visitors (across all devices), 310 million monthly page views, a database featuring 310,000 products from 33,000 brands, and features such as a review search system and new product information. Since the site's inception, membership, review numbers, and page views have continued to grow, and the site now hosts over 14 million reviews. *Numbers from June 2018

[Corporate Overview: istyle Inc.] | First Section, Tokyo Stock Exchange; Ticker Symbol: 3660
Address: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo
Foundation : July 27, 1999
Capital : 3.556 billion yen
Representative Officer : Tetsuro Yoshimatsu, President and CEO
Business Scope : Plan/operation of the comprehensive beauty care portal, @cosme, and related ad services

Corporate Communication Dept, istyle Inc.
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