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New flagship store "@cosme TOKYO" to open this year in front of JR Harajuku Station offering brand new shopping experience
- The largest-ever sales floor area and number of brands carried -

Istyle Inc. (Head office: Minato Ward, Tokyo. President and CEO: Tetsuro Yoshimatsu. TSE Securities Code: 3660) is opening a new flagship store "@cosme TOKYO" by 2019 in front of the JR Harajuku station through its consolidated subsidiary cosme next Inc. (Head office: Minato Ward, Tokyo. President: Hajime Endo), which operates the selected cosmetics retail chain "@cosme store". This new flagship store located in Harajuku, a world-famous center of Japan's beauty and fashion styles, aims to offer brand new shopping experience to both local and overseas customers.

@cosme TOKYO will be @cosme store's first large-scale, street-level store and will have both the largest sales area and number of brands carried of any of the company's shops.


The first @cosme store opened in 2007 with the concept of "cosmetics that you can try out, that you can encounter, and that are your destiny."
Since that time, @cosme store has used the various contents and databases of @cosme for merchandising, store planning, and store management in the pursuit of "what customers are looking for." Thanks to the support of its many customers, @cosme store currently has 34 stores throughout Japan and overseas.

Based on the style that @cosme store has built up so far, the new @cosme TOKYO is being planned to offer a new shopping experience appropriate for the new age "Reiwa."

More details about the store will be announced as they are decided. Please look forward to further updates.

Store outline

Store name: @cosme TOKYO
Opening date: Targeted 2019
Location: 1-14-27 Jingumae, Shibuya Ward, Tokyo
Sales floor area: About 1,300㎡
Brands on sale: To be announced once decided
Brands on display: To be confirmed

[Corporate Overview: istyle Inc.] | First Section, Tokyo Stock Exchange; Ticker Symbol: 3660
Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo
Foundation: July 27, 1999
Capital: 3.556 billion yen
Representative Officer: Tetsuro Yoshimatsu, President and CEO
Business Scope: Plan/operation of the comprehensive beauty care portal, @cosme, and related ad services

[Corporate Overview: cosme next Co. Ltd.]
Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo
Foundation: January 4, 2007
Capital: 95 million yen
Representative Officer: Hajime Endo, President
Business Scope: Shop planning, development, and operation: promotional support for the retail and logistics sectors

Corporate Communication Office, istyle Inc.
Phone: 03-5575-1286
Fax: 03-5575-1261