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@cosme Beauty Day : A One-Day Cosmetics Festival
Gross Merchandise Volume Grows to Nearly 500 Million Yen, Surpassing Previous Year

istyle Inc. (Headquarters: Minato City, Tokyo; President & CEO: Tetsuro Yoshimatsu; Securities Code: 3660) has announced that the second annual one-day cosmetics event "@cosme Beauty Day" has achieved a gross merchandise volume of nearly 500 million yen, eclipsing the figure of the previous year's event.*

istyle will continue to promote @cosme Beauty Day as a way to not only stimulate the cosmetics e-commerce market, which has relatively low penetration in Japan, but also to transform December 3 into an opportunity for consumers to enjoy their shopping experience.

*Preliminary valuation, including both online and physical retail sales, with 2018 gross merchandise value approximately 400 million yen.

[Corporate Overview: istyle Inc.] | First Section, Tokyo Stock Exchange; Ticker Symbol: 3660
Location: Ark Mori Building 34th FL, 1-12-32 Akasaka, Minato City, Tokyo
Foundation: July 27, 1999
Capital: 3,647 billion yen
Representative Officer: Tetsuro Yoshimatsu, President and CEO
Business Scope: Plan/operation of the comprehensive beauty care portal, @cosme, and related ad services

Corporate Communication Office, istyle Inc.
Phone: 03-5575-1286
Fax: 03-5575-1261