Updating the world of beauty while bringing happiness to many
The istyle Group uses its
proprietary database to look
into the future from the
perspective of the consumer
and design the market
accordingly.
BUSINESS MODEL
Unique
Business Model
Leveraging our proprietary database containing a vast amount of beauty product and user information, we effectively combine online and offline channels, such as our brick-and-mortar @cosme STORE and e-commerce @cosme SHOPPING platform, to develop a vertically integrated business in the beauty sector. In addition, we also provide marketing support services that increase touchpoints between brands and users.
The future of istyle
Until now, istyle's focus has been on cultivating new interactions between brands and consumers through our @cosme platform.
Going forward, we aim to expand the space for these interactions beyond the scope of @cosme.
In addition to online communications through channels such as social media, we also focus on ""real"" experiences, such as events and experiential spaces, which have become all the more effective in today's digital age, thereby leading to more meaningful interactions between brands and consumers
Furthermore, we are also committed to leveraging AI technology, which has become increasingly prevalent in consumers' daily lives in recent years, to provide individually tailored services.
![[China] @cosme Official Overseas Flagship Store(E-commerce / Wholesale) @cosme(Media) [Hong Kong]@cosme (Media / E-commerce), @cosme STORE(Retail Store), @cosme HONG KONG(Retail Store) [Korea] GLOWPICK(Media / Brand Marketing Support) [Taiwan]@cosme(Media)](/img/index_map_en_pc.png)