istyle

Beauty Service

Retail

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Using @cosme data, we operate @cosme shopping, Japan's leading Online Retail (E-commerce) cosmetics destination, and @cosme store, Japan's leading specialty cosmetics store, @cosme's flagship store @cosme TOKYO,among other initiatives.
By actively entering the Online Retail (E-commerce) and brick-and-mortar space, and drawing on data from our experience in the retail segment, we have built these insights back into our platform to make @cosme more robust and feature-rich.

Main services

@cosme SHOPPING, our Official online shop

@cosme shopping opened in 2002 as an Online Retail (E-commerce) destination in which consumers can find the products they truly seek. Using the @cosme database, we have carried since its opening everything from popular drugstore products to big-name department store brands, cutting across distribution channels for a wide lineup. Following an update in 2015, the number of brands and products carried has now made it the largest Japanese cosmetics Online Retail (E-commerce) destination.

photo:@cosme SHOPPING screen image

Our Cosmetics Specialty Stores - @cosme STORE, @cosme TOKYO, @cosme OSAKA, @cosme NAGOYA, Tokyo Komachi and Sydney

"@cosme STORE" is a cosmetics specialty shop built around the concept of "Try, Discover, and Find Your Fated Cosmetics." Leveraging the extensive @cosme database, the stores curate products that truly reflect consumer needs. With a lineup ranging from affordable items priced at just a few hundred yen to high-end products costing tens of thousands of yen, @cosme STORE offers a broad selection that transcends conventional distribution channels. Today, the brand has grown into one of the largest cosmetics retail chains in Japan, with 36 stores nationwide as of December 2025 and annual sales of approximately JPY 53.5 billion for the fiscal year ended June 2025.

In January 2020, the company opened "@cosme TOKYO," its first street-level flagship store and a gateway to the @cosme platform. Spanning approximately 400 tsubo of sales floor space, the store features 770 brands and 27,000 products, delivering an enhanced shopping experience that accelerates the integration of digital and physical retail.

Subsequently, "@cosme OSAKA," the Kansai region's flagship store, opened in September 2023, followed by the opening of "@cosme NAGOYA," the third flagship store, in June 2025. Each location offers one of the largest sales floor areas and product assortments in its respective region. By strengthening initiatives that create opportunities for discovery--particularly with emerging domestic and international brands--the stores provide consumers with a more engaging and enjoyable shopping experience.

In addition, the group welcomed the cosmetics specialty store "Tokyo Komachi" in 2022 and "Sydney" in 2023. Through these efforts, the company continues to expand real-world customer touchpoints while enhancing marketing solutions for cosmetics brands, contributing to the overall revitalization of the cosmetics retail industry.

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@cosme STORE[NEWoman Yokohama]         Flagship Store:@cosme TOKYO