Main services
The overseas expansion of the beauty portal site "@cosme"
We are developing the beauty portal site "@cosme" in Taiwan and Hong Kong.
Borderless Online Retail (E-commerce) -- flagship overseas store
In 2015, we opened a shop on Tmall Global, the B-to-C online shopping mall operated by Alibaba Group Holding Limited, China's largest e-tailer. Although an Online Retail (E-commerce) destination, it goes beyond sales of products and offers expertise from @cosme, as well as product trial workshops for local users, and a wealth of other content built around our data, with rankings and other forms of user engagement. Today, we have 1.5M followers (as of 2021) in the cosmetics category on Tmall Global, indicating a strong base of growing support.
In 2018, we were recognized with an award for the most influential word-of-mouth rankings used by the approximately 100M active daily female users of Tmall when shopping online.
Asian expansion of @cosme store
As with @cosme STORE locations in Japan, we operate cosmetics specialty stores in Taiwan and Hong Kong under the theme of "Try, Discover, and Find Your Destiny Cosmetics.
Supporting the growth of Japanese cosmetics and beauty services worldwide
everaging the @cosme database and the istyle Group's distribution networks, we export popular @cosme products primarily to Asia, but also to North America, Oceania, and other regions worldwide.
In addition, through marketing support that utilizes social media and influencers, we help to support the global spread of Japanese cosmetics and create markets that reach more consumers.
Global business support through collaboration with Trenders Co., Ltd.
In response to Korean cosmetics brands entering and making headway in the Japanese market, we have started collaborating with our Korean subsidiary, Glowdayz, in the social media marketing segment. Our goal is to develop and promote marketing support services that utilize social media and target foreign cosmetics brands considering entry into the Japanese market as well as Japanese cosmetics brands planning to enter overseas markets.
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