istyle

Marketing Support

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We operate @cosme, Japan's number one integrated cosmetics/beauty site, and operate fee-based BtoC services. In addition, we offer advertising services and SaaS marketing support for cosmetics brands, among other services.

Main services

@cosme, an integrated cosmetics/beauty site

This integrated cosmetics/beauty site is Japan's largest, and features a database of over 370,000 cosmetics products from 42,000 global brands, with post search functionality and news on the latest products.
This service is used in some fashion every month by half of Japanese women in their 20s-30s. Since opening in 1999, registered users, posts, and pageviews have continued to steadily grow, reaching a cumulative 18.1M posts.

photo:@cosme screen image

Providing ad solutions that leverage the @cosme platform

@cosme offers integrated online and offline advertising for cosmetics brands. Our core strength lies in our ability to convey a brand's identity to beauty-conscious users through a combination of media, e-commerce, and physical stores.

Number of clients 1,000 Brands

@cosme experiential content
Services that, depending on objectives and budget, allow for the customization of exposure level, advertorial content, the number of applicants in giveaway campaigns etc.
Brand Official
Monthly subscription services for cultivating potential customers. Includes brand page setup, blog posts, giveaway campaigns, analytics etc.
Brand awareness services
Display ads, product listing ads, and @cosme-managed audience ads (DSP)
In-store experience services
In-store promotions at @cosme STORE and @cosme TOKYO, and various sales promotion tools
Sales promotion services
Best Cosmetics Awards, logos for highly ranked products, review data utilization, affiliate advertising (to @cosme EC platform), and sampling
Research, and support for PR, HR, digital customer service, and overseas business
Research, PR activity support, HR support, digital customer service support, overseas business support, etc.