istyle

Medium-term Business Plan

Mid-term Business Plan “Road to 2020”

Due to the sluggishness of our Global business and the impact of the new coronavirus, we have withdrawn our mid-term business plan "Road to 2020" and its targets, which we announced in August 2016.
We will consider announcing the new mid-term business plan while keeping a close eye on future trends.

[Reference] Mid-term Business Plan “Road to 2020” (Initial plan)

We announced our 4-year mid-term business plan to 2020 in August 2016.

istyle's Vision for the Future

istyle's mission is to become the world's top company representing the intersection of Beauty × IT.

Mission Beauty × IT = istyle

To this end, the medium-term strategy has been formulated to target not only consumers of cosmetics, but to create a platform that provides necessary information and the required IT infrastructure to all people related to the beauty and cosmetics world.

Working toward the establishing the BeautyPlatform

  • Beauty Platform is the collective term for a new approach for @cosme that we redefined from "a review site for cosmetics" to "a place to find all kinds of beauty-related information."

Concept Movie

We have created a concept movie that lets the viewer understand what istyle's vision is about.

Concept Movie

"A world connected by beauty." Vo. 1

Concept Movie

"A world connected by beauty." Vo. 2

Concept Movie

"A world connected by beauty." Vo. 3